April 17, 2013 National Machinery Industry Brand Strategy Promotion work conference held in Beijing Machinery Industry 20 Industry Association and more than 100 business representatives attended the meeting. President of the China Machinery Industry Federation, China Machinery Industry Brand Strategy Promotion Committee chairman Wang Ruixiang, Shanan Health, the Ministry of Science and Technology, deputy director of the State General Administration of Quality Supervision, Inspection and Quarantine quality, deputy director Yin Jiangchuan, the machine together, executive vice president Xue Yiping , Zhang Xiaoyu, the Qing Ji, Yang Xuetong, Song Xiaogang, Zhang Kelin, Deputy Party Secretary Wen-Cheng Zhao and China Machinery Industry Brand Strategy Promotion Committee some members and industry association leaders attended the meeting. At the meeting of Machinery Industry Quality brand brand development in recognition of activities in 2012, 104 products from 101 companies were commended.

Shanan Health, the Ministry of Science and Technology, Deputy Director speech

Shanan Johnson, deputy director of the work of the Machinery Industry Quality Brand made three points: First, we must implement the strategy to achieve the goal. Quality brand to the party's "18" to improve the quality and efficiency of economic development "for the purpose, in order to speed up industrial restructuring and upgrading, and enhance industrial competitiveness for the general direction. To combine the characteristics of the industry, the decomposition of the implementation of industrial restructuring and upgrading plan "put forward" to cultivate 100 brands with international influence and 1000 domestic famous brand "the mission objectives. To adhere to the enterprises as the mainstay, and strengthen awareness, empowerment, innovation and development, improved assessment and establish credibility, enhance brand competitiveness and value. Second, insist on innovation, pioneering work. On the concept, content, features, together innovation. From simple attention to changes in product qualified to pay attention to enhance the competitiveness of enterprises and products; quality brand to inject new elements based on existing work; conjunction with industry and professional characteristics, highlighting key products, targeted work; downstream close to machinery industry products, the parties to work together to promote the progress of industry quality. The third is to enhance the ability to complete the task. Comprehensively promote industrial brand cultivation, and vigorously promote the advanced quality management methods, lay a solid basis for quality development as unremittingly work to raise the overall quality of industrial work in accordance with the deployment of the Ministry of Industry to carry out special and conventional quality brand.

Quality, deputy director of the State General Administration of Quality Supervision, Inspection and Quarantine Yin Jiangchuan speech

Gave full recognition the Yinjiang Chuan, deputy director of the quality of the work of the machinery industry. He pointed out: In the era of economic globalization, the brand has become the commanding heights of the global market competition, determine the position of the countries in the global value chain is an important manifestation of the enterprise and even the country's core competitiveness. China has entered a critical period of building a moderately prosperous society, the party and the state to pay more attention to the implementation of brand strategy. Brand from the global height to form a joint force to promote brand development, improve the quality and brand incentives, optimizing brand development environment, to build the brand to to cultivate professional team, the establishment of the brand value evaluation system with international standards. I hope machinery industry in the high-end brands to create "Made in China" to make new contributions.

The Ruixiang president delivered a speech in the meeting of the national machinery industry brand strategy to promote the work

The Ruixiang president delivered the keynote address, further emphasizing brand strategy in the service of the country's economic development, promote industrial restructuring and upgrading to achieve the strategic significance of the dream of the Chinese manufacturing power. President Wang summed up the machinery industry in the past two years to carry out the quality of the brand-building work and the deployment of the next phase of the implementation of brand strategy the idea of ​​goals and tasks, I hope the parties to the joint efforts of government, industry, social, in the implementation of brand strategy to create more brand-name products, significantly enhance the quality and efficiency of economic development for change in China to create China, Chinese wisdom made the world of Chinese equipment and equipment, equipment, and make new and greater contributions!